On-car marketing has made NASCAR racing a big business. This effective form of advertising has elevated stock car racing from its humble beginnings to a multi-million dollar industry and an American tradition.
NASCAR had humble beginnings that grew from illegal over the road racing. These early events were organized as friendly competitons amongst moonshine runners for the honor of boasting the fastest car around.
These fledgling events pulled out all the stops and the only rules were pretty much this: There were no rules. Junior Johnson is pictured above with his fabuluously restored legendary bootleg runner called the Midnight Moon.
Junior originally ran moonshine during the prohibition but after it was appealed,he went on to become the first NASCAR driver icon.
Once it became obvious that this new sport began attracting crowds at local racetracks, many drivers began to paint advertisements on their cars in order to offset the cost of building and maintaing their cars. Unlike today, drivers were lucky to receive a trophy and a small amount of cash for winning a race.
The crash at Daytona in 1960 is certainly the biggest in history and occurred on one of the new super tracks that had been completed earlier that year. Thirty seven cars were involved in the massive wreck. Whether it was caused by flaws in the design of the track of human error will never be known.
Contemporary cars are usually sponsored by automobile industry related corporations such as NAPA. By doing so, the cost of building, maintaining and transporting the cars, as well as compensating their drivers, which can also be written of as a business expense. Basically, the concept is a win-win situation making race events a win-win situation for sponsors.
Today, NASCAR events are pure marketing heaven. Car related industries are making a fortune by crashing in on on-car marketing because they benefit from a captive audience that meets their demographic criteria. What makes this marketing method so effective is that not only does the endorser benefit but the drivers benefit as well.
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Every driver has a huge number of fans. How well a driver races each season has a great deal to do with how interested advertisers are in seeing them endorse their products. What is interesting is that many NASCAR drivers see more income from endorsements than from the races themselves. They are so closely associated with these endorsements that we often refer to a car by their main endorser. One example is the Michael Waltrip, who drives the NAPA car.
With over million in marketing sales being seen per year due to NASCAR sporting events, it is a certainty that the four P’s (product, pricing, place and promotion) are being utilized better in the NASCAR arena making it one of the most lucrative advertising venues today.
Written by BrenParks
Marcos Ambrose wins at Watkins Glen
Video Rating: 4 / 5
that really was a heluva good finish
@Mainsail76: lol you are the perfect douche
Everyone was paying attention to Reutimann’s hit. Nobody really said much about Ragan’s three or four hits. Jesus christ he hit hard. Both of them did. Thank goodness they’re both okay.
@TheJDizzel1991 Nice to see the Australian education system putting out such nice articulate individuals. I guess they also don’t teach about irony down under either, do they mate?
@Nemofishman Yeh I was just stuffing my forceful opinion into someones face, I do that sometimes tehe
@jrfan07 After all, he was top-10 in the race last night and has such finishes on ovals every so often.
IMO the caution should have been throw as soon as the #00 flipped over! They should not have waited until #14 spun.
Is the 00 cursed?
It was completely Boris’ fault either but he shouldn’t run people off the race track either. The 78 (Smith) crowded the 51 (Said) and that’s what happened with the Ragan and Reuitmann
I used to be a big fan of boris, but i felt that he had no excuse or reason to do that…
I was there!!!!!
NASCAR vs BTCC – opinions?
@lucasjprest Come on man it was not his fault, he did not mean it!
0:42 that couldve been sooooo disastrous reutimann couldve won the race with all of the cars that wouldve crashed and another GWC
4 guardrails hate this video.
Boirs Said should never race again….
@amokachi31 Totally different styles. F1 = Extremely fast cars with little weight over tires that have a ton of surface area. Yes, they are made to corner. If there wasn’t cornering it would be pretty boring since they cannot bump, etc…
Where Nascar has heavy, unforgiving Cars, with a ton more weight per surface area of tire. Any interruption of their Apex can put them into the wall or slow them down a lot. Side by side racing that offers contact, etc…
It’s all in what the viewer prefers.
I’ve never been a fan of nascar but this non oval nascar is some really exciting stuff, i just have a hard time taking it seriously because of the hillbilly commentators. Shame, could be so much more epic.
why is a camaro the pace/safety car? with such bad visibility i wouldn’t trust it….
look out, they are going right
@QuickN1ck: All u Americans are so soft!!! Stop trolling!!!! Get a life!!!! Take a joke motherfucker for fuck sake, fat slob sitting infront of ur computer looking for anything to comment on. BLOCKED!!!!!
2:00 NO DON’T STEAL THE ZIPPO SIGN!!!!!
4:01 SO FAT…
WAO!!!
@TheJDizzel1991 Ambrose was the first Aussie to EVER win a NASCAR race. And it must suck to be you because this is the second NASCAR video I’ve seen you troll on. Get a life dude.